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Ce scénario est proposé dans un pack: Payant

Use case Objective

In case of abandonned cart (non validated and saved), an email follow up reminding the cart and optionnaly giving a special offer, can be efficient.

Joomla Feature

As far as we know, this feature doesn't exist among eCommerce Joomla components.

What Obsewhere brings you

  • available for Hikashop,
  • you send a personal email to your customer, reminding him the existence of his abandonned cart. You adapt the message to your needs : simple text, including a special commerciale, and the link to the saved cart.
  • you choose to send to all the concerned users or only the ones from selected group(s),
  • an efficient way to follow up your steady customers, considering a specific strategy towards this hesitating population.

Process Description

1- Detect abandonned carts since X days

A delay of X days between cart creation and the follow up can be set.

Plug in Observer : "eCommerce"

Paramètres : copie écran et explications

2- From the abandonned carts identification, the user and his email are retrieved

Plug in Action : "Lecture champ SQL"

Paramètres : copie écran et explications

3- Email created and sent to the user

Create automatically the email content from the following datas :

  • name and email of the user - Step 2
  • link to the abandonned cart - Step 1

Plug in Action : "Message"

Paramètres : copie écran et explications

Development coming soon

 

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