Use case Objective
In case of abandonned cart (non validated and saved), an email follow up reminding the cart and optionnaly giving a special offer, can be efficient.
Joomla Feature
As far as we know, this feature doesn't exist among eCommerce Joomla components.
What Obsewhere brings you
- available for Hikashop,
- you send a personal email to your customer, reminding him the existence of his abandonned cart. You adapt the message to your needs : simple text, including a special commerciale, and the link to the saved cart.
- you choose to send to all the concerned users or only the ones from selected group(s),
- an efficient way to follow up your steady customers, considering a specific strategy towards this hesitating population.
Process Description
1- Detect abandonned carts since X days
A delay of X days between cart creation and the follow up can be set.
Plug in Observer : "eCommerce"
Paramètres : copie écran et explications
2- From the abandonned carts identification, the user and his email are retrieved
Plug in Action : "Lecture champ SQL"
Paramètres : copie écran et explications
3- Email created and sent to the user
Create automatically the email content from the following datas :
- name and email of the user - Step 2
- link to the abandonned cart - Step 1
Plug in Action : "Message"
Paramètres : copie écran et explications
Development coming soon